Born from the depths of Dubai's vibrant business landscape, Hammerhead Global is more than just a marketing agency. We're a cultural cartographer, navigating the shifting tides of consumer behaviour and brand perception. Our collective experience, spanning over half a century, has honed our ability to identify and capitalise on the profound cultural shifts that shape the future.
We don't chase fleeting trends. Instead, we dive deep into the cultural undercurrents that drive lasting impact. Our approach is rooted in a unique blend of strategic thinking, creative innovation, and a keen understanding of human psychology.
Think of us as your brand's personal compass. Whether you need a new product strategy, a reimagined brand identity, a captivating marketing campaign, or a PR strategy that resonates, we're here to guide you. Our mission is to bridge the gap between your brand's narrative and the hearts and minds of your audience.
Culture First. Results Follow.
17.15 Million International tourists visited Dubai in 2023. By 2030 over 30 Million tourists are expected to visit Dubai.
By 2040, Dubai will double in size, its green and recreational spaces; nature reserves and rural natural areas will constitute 60 per cent of the emirate's total area. Several green corridors will be established to link the service areas, residential areas and workplaces.
Tourism is Dubai’s second largest footprint in the GDP map with a 9% imprint valued at over AED 167 Billion today.
Today, youth represent the largest demographic in the United Arab Emirates (UAE) with nearly 50 percent of the UAE population being between the ages of 15 and 35. This is the largest number of young people to transition to adulthood in the country's history.
The Gen Z in the UAE is toppling taboos and redrawing the boundaries of social norms bringing a vast majority of once private topics like money and death into public disclosures.
Millennials in the UAE have proven that they are just as survivalist savvy as they are tech savvy, proving their resourcefulness and tackling uncertainty head on.
Gen X is most open to pleasurable and experimental health hacks, dispelling ideas that the wellness craze is the domain led by todays youth.
Baby boomers are all about autonomy, from their data to their bodies, personal empowerment is paramount to this generation.
Nearly three-quarters of CEOs regionally expect economic growth to improve in the region in 2024 as the global economy moves beyond a high inflation and interest rate environment.
73% of CEOs expect regional growth to improve in the ME.
66% of CEOS are confident of revenue growth in the 2024 calendar.
66% expressing a confidence over the next three years, higher than their global peers. And for the GCC, the expectation is even higher, at 68%.
65% of Middle East CEOs expect to increase their headcount in 2024.
48% CEO’s believe their companies will not be viable in 10 years if they continue on their current path, as opposed to 35% last year.
